What’s more interesting is that there is a group of individuals growing with these strong trends. And although everyone in the world itself is also experiencing this, the Millennials themselves are unique simply due to the fact that much of what is happening in their young lives will shape their future. And the future of the world.
What’s even more fascinating is the fact that there is no comparison to backdrop against the Millennials. Much of what they are experiencing is new to everyone. With all that being said, below is the composition of research based statistics. Of which all are painting a picture of Millennial behavior for all of to understand.
Based on our understandings of who the Millennials are, they are individuals born roughly between the years of 1980 to 2000 – varying on opinion. That puts the oldest at 30 and youngest at 10.
With all that being said, here are 26 statistics that provide a glimpse into understanding the Millennials online, social and mobile behaviors. Enjoy!
The Online World
1. 93% of those aged 12-29 go online.
2. Seven out of ten teens aged 12- 17 have a computer.
3. Two thirds of those aged 18-29 own a laptop while half own a desktop.
4. 63% of teens internet users go online everyday.
5. 48% of teens aged 14-17 have bought something online. Just under six out of ten girls make online purchases compared to just under half of the boys in the same age group.
Social Networking Sites
9. 55% those aged 12-13 go on social networking sites versus 82% of those aged 14-17.
10. Nearly six out of ten 18-29 year-olds have more than one social networking profile more than one site. A number that is increasing year over year.
11. Social networking fatigue: one out of five teens aged 13-17 no longer visits Facebook or is using it less.
12. Social networking abandonment rates with 13-17 year-olds: MySpace at 22%, YouTube and Twitter at 15%, Facebook at 9%.
Mobile Phone Activity
20. Two thirds of 18-29 are cell phone internet users.
21. 78% of teens aged 13-17 have a cell phone.
22. Texting has increased 566% with 12-17 year-old over the last 3 years.
23. Eight out of ten of those aged 13-17 send text messages.
24. Over nine out of ten 18-29 year-olds own a cell phone. Up 22% from 5 years earlier.