Febreze, the “Official Air Freshener of the NFL” and the Dallas Forth-Worth Salvation Army are teaming up to host the first-ever Febreze Game Day Freshness Sports Equipment Drive at the NFL Experience, from January 27-30, 2011 and February 2-6, 2011. Just in time for Super Bowl XLV, Febreze and the Salvation Army will be collecting new and gently used sports equipment and athletic gear from local and visiting families at NFL Experience, which will be freshened using Febreze products and donated to the North Texas Youth Education Town inArlington.
“We are proud to support local youth organizations like the Youth Education Town and its continued spirit of giving to young athletes,” says Scott Beal, Brand Manager of Febreze. “Febreze products, specifically our Febreze SPORT line, are designed to eliminate tough sports odors from fabrics like shoes, apparel, and other athletic gear and keep sports equipment that you can’t wash fresh for any athlete, during any sports season.”
During the two weeks leading up to the Super Bowl XLV, consumers will be encouraged to drop off new and gently used sports equipment, apparel and gear at the Febreze Game Day Freshness tour bus stationed at the NFL Experience. Each donation will be rewarded with a discount to the on-site merchandise shop and a Febreze To Go Fabric Refresher sample.